Statistics from the American Society for Aesthetic Plastic Surgery (ASAPS), one of two major plastic surgery organizations in the US, shows that breast augmentation has lost its briefly-held title as the most popular plastic surgery procedure in the US, falling to number 2 in 2011, after liposuction. According to the ASAPS statistics, there were about 9.2 million cosmetic procedures performed in the US last year, including surgical and…

We have alluded to Christina Hendricks and her bosomy frame before, but we have never dignified the claim made by some experts in the UK thatshe was responsible for a rise in breast augmentation in that country. Instead, Hendricks has been a model for women’s acceptance of their own bodies, a message that becomes clearer when you know her story, which she shared with the…

When Cameron Diaz’s character from last summer’s Bad Teacher wanted breast augmentation, she embezzled funds from the school’s fundraising car wash and stole the answer key so her students could cheat on standardized tests. But what she should have done is applied for a job in Buffalo, where the Buffalo Teachers Federation (BTF) negotiated a contract that included full coverage for plastic surgery procedures. In 2009, this amounted…

The video spoof commercial for “Fotoshop by Adobé” is a brilliant little piece of satire that has gone viral because of its truth. If you haven’t seen it, take a look here:Fotoshop video The most crucial point of this video is that most beauty products don’t do what they say they will. From age cream advertisements that have to be pulled because they don’t really get…

It is a campaign women have been waging for years: the women used in advertising should have more realistic proportions to avoid creating unrealistic expectations, and driving the popularity of plastic surgery procedures like breast augmentation. Research has shown that women often experience decreased self-confidence and a poorer body image when they see models that are likely photoshopped to look unrealistically thin, with unrealistically large…

Recently, there has been significant attention given to weight gain advertisements found in magazines from the 30s, 40s, 50s, and 60s. The advertisements, for products with names like “Wate-On,” “Kelp-A-Malt,” and “Ironized Yeast,” seem strange to readers in a day and age when women are under so much pressure to lose weight. However, if you look a little closer at the advertisements, it quickly becomes…

Although you may be tempted to put this in the category of “I could have told you that,” market researchers from around the world showed an image of a cleavagey brunette and used eye tracking software to determine where men and women fixated on the image. The results are more interesting than a bare summary of the findings would suggest. Researchers from 7 different countries…

When Rodial’s “Boob Job” was released, it came out with a great deal of fanfare. Although not the first breast enlargement cream, it was one of the first to hit the shelves at a major retail outlet. It came out with a list of so-called celebrity fans, though none of the purported devotees would admit to using it. According to the manufacturer, here’s how it…

Yesterday was Go Topless Day, an organized demonstration staged in dozens of cities across the US and Canada to protest for a woman’s right to expose her breasts if she chooses. Using the slogan “Free your breasts! Free your mind!” the Go Topless organization promotes women’s right to expose their bare chest to the same extent as men. (Although the event was organized by the…

August 1-7 is World Breastfeeding Week, sponsored by the World Alliance for Breastfeeding Action (WABA). The goal is not only to promote awareness of and communication about the importance of breastfeeding for infants and mothers. World Breastfeeding Week includes events in 170 countries to encourage women to breastfeed their children and to encourage governments and societies to give them the freedom to do so in…