In recent years, more and more men have chosen to undergo plastic surgery in an attempt to improve their appearance. In 2012, the procedure which generated the largest increase in interest among men was male breast reduction. Male breast reduction is performed to correct a condition called gynecomastia, which refers to having excessive male breast tissue. The condition most commonly develops during adolescence or early adulthood. It can be caused by a variety of factors, including weigh gain, steroid use, marijuana use, hormonal imbalance, or medication side effects. In most male breast reduction procedures, liposuction is used to remove excess fat from the breast tissue. In some situations, glandular tissue is removed as well. According to Transform, the largest plastic surgery provider in the UK, the number of male breast reductions performed in 2012 increased 28% from the previous year. This is significantly larger than the increase in popularity enjoyed by other plastic surgery procedures for men. Rhinoplasty experienced the second highest increase in interest among men during 2012, up 17% from the previous year. Tummy tucks were third with an increase of 15%. If you live in Philadelphia, Pennsylvania and are interested in male breast reduction to improve the appearance of gynecomastia, please contact Dr. David Bottger today to schedule your initial consultation.