Fashion

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H&M Receives Flak for Putting Real Model Heads on Fake Bodies

It is a campaign women have been waging for years: the women used in advertising should have more realistic proportions to avoid creating unrealistic expectations, and driving the popularity of plastic surgery procedures like breast augmentation. Research has shown that women often experience decreased self-confidence and a poorer body image when they see models that are likely photoshopped to look unrealistically thin, with unrealistically large and perky breasts. Now, worldwide retail chain H&M seems to be taking the practice one step further.

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